Design Department — Creative Engine

Image Document UI/UX Website
Department Head: TBD 🎨 (New Hire)

The Brand Vault 🏛️

The CENTERPIECE — 7 brand identity cards, one per business

Crown Office Supplies

Visual: Clean, professional, catalog
Tone: Trustworthy, direct, warm
Key rule: Product clarity > aesthetics

Shirtsy

Visual: Bold, dark, expressive
Tone: Confident, creative, direct
Key rule: Design is the hero

GoodNeon

Visual: Moody, atmospheric, glowing
Tone: Creative, inspiring, savvy
Key rule: Sign is always the hero

Lux Neon Art Gallery

Visual: Luxury, editorial, minimal
Tone: Sophisticated, warm, elevated
Key rule: No clutter, ever

Reclaimed Closet

Visual: Energetic, athletic, graphic
Tone: Fan-first, celebratory, inclusive
Key rule: Show product being worn

Coconut Bikini

Visual: Golden, warm, tropical
Tone: Playful, confident, body-positive
Key rule: No winter imagery, ever

Virtus Realty Group

Visual: Clean, trustworthy, coastal
Tone: Expert, calm, relationship-first
Key rule: Professional photos only

Department Structure

Department Head

TBD 🎨
(New Hire)

Image Generation Agent 🖼️

Product Mockup Generator GPT-5 mini
Social Content Creator GPT-5 mini
Email & Ad Banner Designer GPT-5 mini
Lifestyle & Brand Photography Director GPT-5 mini

Document Design Agent 📄

Sales Proposal & Pitch Deck Builder GPT-5 mini
Brand Asset & Style Guide Creator GPT-5 mini
SOP & Internal Document Writer GPT-4.1 nano

UI/UX Agent 🎨

Conversion Rate Optimizer FREE
Landing Page & Flow Designer GPT-5 mini
Email & Klaviyo Template Designer GPT-5 mini

Website Design Agent 🌐

Shopify Page Builder DeepSeek V3.2
WooCommerce & WordPress Builder DeepSeek V3.2
SEO & Page Performance Optimizer FREE

Cost Summary

2 FREE agents
1 nano agent
7 GPT-5 mini agents
2 DeepSeek agents
Total: 12 agents

Cross-Department Connections

How Design serves other departments

Customer Dept
→ email banners, welcome kits, apology templates
Marketing
→ social content, landing pages, ad creatives
Operations
→ SOPs, handbooks, process docs
Lex
→ page redesigns, brand guides, pitch decks, SEO audits

Implementation Phases

Strategic rollout over 5 phases

Phase 1: Foundation

• Name dept head

• Build Brand Style Guides

TODO

Phase 2: Document & UI/UX

• Build template libraries

• Sales proposal templates

• CRO audits for Crown NET30 + GoodNeon NET60

TODO

Phase 3: Website

• Page redesigns

• Landing page builds

• Shopify & WooCommerce optimization

TODO

Phase 4: Image & Email

• Connect image generation tools

• Build 35 email templates (5 types × 7 businesses)

• Product mockup workflows

TODO

Phase 5: SEO & Performance

• Keyword research & implementation

• Core Web Vitals optimization

• Technical SEO audits

TODO

Priority Builds Tracker

Top priority items to execute

1
Build all 7 Brand Style Guides
TODO
2
CRO audit: Crown NET30 + GoodNeon NET60
TODO
3
Crown NET30 landing page redesign
TODO
4
GoodNeon NET60 landing page
TODO
5
Coconut ambassador program page (Shopify)
TODO
6
35 email templates (5 types × 7 businesses)
TODO

Universal Design Rules

Non-negotiable standards for all outputs

Brand Vault is law — check before every output
Every output ready to use — no placeholders
Mobile first for consumer brands
WCAG AA accessibility required
Images under 200KB for email, WebP for web
Human approval gates for published pages, ads, client docs, brand guides

Dependencies

Required before full launch

Lex names the dept head
Image generation tool (Midjourney/DALL-E/Firefly)
Access to all 7 site admin panels
Klaviyo template builder access